Extremely rich and successful men and drop dead gorgeous women have no problem attracting romantic partners (successful relationships is another story). For the rest of us there is plenty that can be done to more than level the playing field and attract women or men.
First make a great first impression (they count big time!). Then learn to flirt (that’s playing with the sexual energy). Become a great conversationalist (this is mostly putting your attention on them and asking interested questions). Make them right (no one likes someone who is “better than”). Remember being positive and confident is magnetic (this is key). Lastly, master the masculine or feminine style of communication (intellectually vs. experientially).